About / Press

At MYO we love going to the beach… walking along the shoreline feeling the waves lap at our feet, eating lunch at amazing beachfront restaurants, napping in the midday sun (we can’t help it, it’s in our genes), catching waves, creating playlists to watch girls go by, hanging out with our friends, watching the sun come up, watching it set with a beer or two.

We also like looking good and dressing up, even, maybe especially, at the beach. We create swimwear that lets you do just that.

MYO swimwear is for those of you tired of indentikit trunks, where the label is apparently more important than the fit or style.

We wanted swimwear that was as practical as it was stylish, comfortable and relaxed but with attention to detail lacking in off-the-peg numbers: we are lifelong beach bums and we expect a lot of what we wear for a day soaking up rays, so we set about creating a range that lived up to our demands in terms of cut, shape, material and design.

Our swim shorts are made using Italian jacquard fabrics and most of our patterns are woven in (some are printed). They’re clever patterns, too, even if we do say so ourselves – look closely and you’ll see that many of them are related to life on the beach or in the surf. Our stitching is in sunset shades, and our drawstrings end with custom-shaped metal cord ends. Each MYO swim short can also be personalised with your initials or family crest, text or image.

Our swimwear will take you from beach to bar and beyond. Our trunks are smart enough for the chicest pool party invite you receive this year, yet comfortable enough for a long family lunch.

MYO is our vision of the perfect summer day. One we’d love to spend with you.